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Brandon Schaffner and Southern Fried Design Studio announces the release of their first book, "The DFL Project".

Local Savannah artist, Brandon Schaffner, has compiled an intense visual collection that documents 2 and 1/2 years of the music, the beer, the sweat, the tattoos, and the horns that are Savannah's underground music scene.  The bands, both local and touring, categorized as "underground", cross genres of rock, punk, hardcore, metal, and honky-tonk.   Each intense performance was captured at the Jinx and the former Velvet Elvis. 

What started as a student snapping pictures one night while out at a show turned into a mission to document the music scene as it unfolded at the local stomping ground. Inspired by the determination to not be held down or conform to others ideals, the DFL project is proof that anyone can have their day on their own terms. Above all else the photographs paint a picture of unity and family amongst those brought together for each performance.

To seize the energy of the bands as they interact with the patrons Brandon has immortalized this experience from the crowd's perspective, making the viewer take everything in head-on.  Brandon's treatment of the images applies a fine art quality to the beer-and-sweat coated energy of each show.  Shot with digital and Holga, or toy, cameras the DFL project is a beautiful collection of quintessential drunken mayhem that pays homage to some of Savannah's most amazing bands, an amazing bar and those who support them.
Text by: Michelle Gordon


The Jinx is located at 127 W. Congress St. in downtown Savannah, GA.

Contact The DFL Project:info@thedflproject.com

To Download the DFL Project press kit
Click the link Below  

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News about the dfl project



07/14/08

Southern Fried Design Studio would (The man behind the curtain here at the DFL Project) will be donating three large scale prints to be auctioned off in support of The Jason Statts and Dave Williams Fund, two local musicians that where the victims of a senseless crime. (Fallow the link for info) These prints will be auctioned off Sat. Aug second at the Jinx. I will have a preview of the images up soon. All the prints are a limited edition of two, and are very large.

05/30/08

Well its official The Article about The DFl Project was published in The South Magazine. The Release party was Rad; a good time was had by all. If you haven’t read this magazine this is a great issue to get your feet wet. Tattoo’s, Bikers, The DFl Project, Rock ad Roll bingo, what more could you ask for! ON that note if you are in town on wed. night and board I have the cure. ROCK AND ROLL Bingo at the jinx. Look for the link in the friend’s section. You can read the article in the south about both The DFl Project and Rock and Roll bingo at:
The DFL Project

Rock 'N Roll Bingo

05/20/08

Well it’s been a little bit under a month since The DFL Project was released and it’s been a wild ride. I’m just now getting back in to the swing of marketing this book after a nice vacation and some time to clear my head. Thank you Savannah for making the release an amazing time, which was a great show!  So look for the dfl project in the upcoming issue of The South Magazine (June / July) it’s going to be a great article.

In other news if you missed the article from The Savannah Morning News or Connect savannah I have a link here for you. Check em out!

Connect Savannah
article by Jim Reed.
Savannah Morning News
article by Joel Weickgenan

Well there is more going on here at Southern Fried Design Studio and look for some more cool things from the DFL Project.

04/17/08

Well its Here The DFL Project is done and ready for sale! If you click on the buyit link and click the link you will go to Blurbs website. All the rest is done trough them. There Will be 20 signed coppys at the jinx for sale the night of the 26th, so get there early to make sure you get one. Tee-shirts will also be for sale. Hope to see ou there and bring a friend! Till then
Stay SICK
Brandon.

04/14/08

Its Here The DFL Project is ready to ship. Hot off the presses be the first on your block to own this exiciting pice of savannha history!! Go to the Buy and get your copy today!


04/08/08

The Very first copy of the DFl Project Will be in my hands on Thursday! This is my proof to make sure that color, text, grammar, and all that jazz are correct. Tee shirts are being designed tonight as last night I was too tired.

In other news there is now a DFL Project Blog. I have to design the theme to give it a cool look, but once that s done after the show people can post their own images or what ever. There are lots of things going on here at Southern Fried Design Studios. You would think I had an army of monkeys doing all this work, and I do! Well till the next sleep-deprived entry in the news, stay sick.

- Brandon

04/01/08

Well The book is officaly done. I just ordered my preview copy to make sure every thing looks as good asit can. That should be in in about a week. Still on track for the internet release date of April 12 2008. Tee shirts are almost done being designed and should go to press some time this week. The party is so close I can smell the beer and fun! Hope to see you there

03/18/08

The bone inch buttons came in today. They look amazing just like th photo, so if you have placed an order for one they will ship asap. Ill post pics later this week. Oh ya just as a side note, The Riverboat Gamblers SHow at the jinx was AMAZING. The next time they rool trough Savannah or a town near you go see em' .
- Brandon

03/07/08
Good News!!

The production of the posters and other such goodies have begun! Look for a preview of the poster right here. The head lining band has been booked. Anyone who remembers The Bricks, a local savannah street punk outfit, will want to come out. Why? Because they are rad, cool guys who put on one of the best live shows I have ever seen! If you missed their last show a few years ago, now is your only chance to see 'em. They were one of the first bands I shot for this project...before it was even officialy a project. So show some love for a Savannah favorite!

- Brandon

02/19/08

The date has been set!! It’s really going to happen. I have been working on the layout of the book for about a month now and it’s been harder than I thought. The total number of usable images wound up being about 600. That’s a whole lot of options for photos, and a whole lot to sift trough. I am three quarters of the way through, as it sits right now. The party is in the planning phase and without giving too much away, it is going to be a very special show and a rockin party. There will be more on this as it unfolds but rest assured it's going to be RAD!